Monthly Archives: November 2010

Blog for your audience–or blog for yourself

Blogging is a great way to share you expertise and connect with customers and prospects. But even if your blog only reaches an audience of one–yourself–it has some great benefits. As Mark Schaefer says in “Ten Reasons to Blog–Even if … Continue reading

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Blogs bolstered by overall social media growth

Ask most people about social media, and blogs are often left out of the conversation. Part of the problem is that blogs just aren’t as sexy as Facebook, Twitter, and YouTube: since no one “owns” the blogosphere, it’s rare that … Continue reading

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The Friday Fail: Signs of the apocalypse

Well, maybe they’re not signs of the¬†apocalypse, but signs like this one certainly contradict themselves. Signs are interesting communication problem because you have so few words to convey meaning. And in that environment, every word counts. Click here for more … Continue reading

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Facebook’s going Places

A couple months ago, I wondered aloud whether Facebook Places would kill Foursquare. The main problem presented to Foursquare, I argued, was “keeping people interested if they can check-in on Facebook.” In other words, why would people check in on … Continue reading

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LinkedIn links companies to endorsements

I have to admit that I liked the simplicity of the “old” LinkedIn company pages. All you needed to do was write a decent profile, punch in a few stats, and LinkedIn did the rest. I even recommended it as … Continue reading

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This month’s Greater Fort Wayne Business Weekly column: what to do if Facebook’s not for you

My October Greater Fort Wayne Business Weekly column focuses on Facebook–specifically, what social media tools to consider if Facebook’s not right for you. What other sites, tools, strategies, and tactics do you recommend for businesses that might have limited opportunities … Continue reading

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