Category Archives: Marketing

Why I don’t (usually) recommend Groupon

Posted on June 10, 2011 by

Two stories about Groupon caught my eye this morning: “Groupon Was ‘The Single Worst Decision I Have Ever Made As A Business Owner‘” on TechCrunch, and “Groupon Is a Straight-Up Ponzi Scheme” on the Knewton blog. The headlines say a lot about … Continue reading →

Posted in Groupon, Marketing | 9 Comments

Turn the camera around

Posted on March 30, 2011 by

Organizations are used to putting themselves in front of the camera to tell their story. Today, there’s a better way. Instead of pointing the camera at the organization, it’s crucial that you point the camera at the audience and let … Continue reading →

Posted in communication, Marketing | Leave a comment

My presentation at today’s NCMPR District 3 Conference: reating a Virtual Community: Using Social Media to Connect With Students, Prospects and Alumni

Posted on October 7, 2010 by

Today, I’ll be presenting at the National Council for Marketing & Public Relations District 3 Conference in Indianapolis. My topic, “Creating a Virtual Community: Using Social Media to Connect With Students, Prospects and Alumni,” is designed to give examples of … Continue reading →

Posted in communication, Facebook, LinkedIn, Marketing, niche, Presentations | Leave a comment

“[Don't] hand your marketing keys over to Zuckerberg just yet”: social media as part of the marketing/communication continuum

Posted on September 8, 2010 by

Matt Owen’s Econsultancy post “Why social media needs to learn the marketing basics” is a spot-on look at how vital it is to integrate all of your marketing efforts. Owen begins by acknowledging that both “new” and “old” media are … Continue reading →

Posted in Marketing, Social Media, Uncategorized | Leave a comment

What’s in a name?

Posted on August 26, 2010 by

This long overdue SmartBlog on Social Media post does a great job of telling all the social media “gurus,” “ninjas” and “rockstars” to get over themselves: [S]ocial-media marketing isn’t like other industries. It’s got something to prove…and that task becomes … Continue reading →

Posted in communication, Marketing, Social Media, Uncategorized | 2 Comments

My Fall Classes at IPFW

Posted on August 17, 2010 by

I’ll be teaching four classes at IPFW this fall–Introduction to Social Media, Social Media for Business, LinkedIn for Professional Development, and a small business marketing class called “Who are our Customers and Where are They?” Click on the links below … Continue reading →

Posted in Classes, Events, LinkedIn, Marketing, Social Media | Leave a comment