My Fall Classes at IPFW

I’ll be teaching four classes at IPFW this fall–Introduction to Social Media, Social Media for Business, LinkedIn for Professional Development, and a small business marketing class called “Who are our Customers and Where are They?” Click on the links below to sign up, or email me and I’ll help you get registered.

If you’re wondering whether they’re worth the price of admission, I can put you in touch with attendees from previous classes. They’re better qualified to help you decide whether it’s worth the investment. I hope to see you there!

Introduction to Social Media
Wed., Sep. 15, 2010, 9 am – 3 pm
$112

Blogs. Facebook. Twitter. You’ve heard about them-now learn how they affect you and your business in this interactive class. This course will introduce participants to social media and explore how these new media vehicles are changing the way people communicate. The course provides an overview of the most popular social media sites.

Social Media for Business
Fri., Oct. 1, 9 am – 3 pm
$112

This second course presents methods for networking businesses on social media sites. Case studies of social media marketing will be presented, along with guided instruction on making social media sites work for real world businesses.

“Who Are Our Customers and Where Are They?”
6 wk. class, Every Thu., Sep. 30 – Nov 11, 6 – 9 pm (no class Oct. 21)
$224

In this interactive and exciting course, participants will learn from experts in a variety of marketing professions. Branding, customer identification, and the marketing mix will be explored. Marketing plans will be thoroughly developed and analyzed, along with the importance of networking and having a finely tuned elevator pitch. The final session offers a simulated opportunity to practice the skills learned.

LinkedIn for Professional Development
Mon., Oct. 11, 2010, 6 – 9 pm
$70

According to a recent Nielsen study, nearly 38 percent of LinkedIn users earn more than $100,000 annually, as opposed to just 23 percent of Facebook users and 16 percent of MySpace users. Nevertheless, LinkedIn tends to be somewhat underappreciated when we consider the professional development opportunities available on social networks. This course is designed to help participants understand why LinkedIn should be at the center of their professional development strategy. Attendees will learn how to use LinkedIn effectively, make the most of its features, and promote their expertise to an audience specifically focused on business content and opportunities.

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