The car as media space–and the end of commercial radio?

It wasn’t too long ago that, while driving, you could only occupy yourself with the following activities:

  • Listening to commercial or public radio
  • Listening to an 8-track tape/cassette tape/CD
  • Thinking with no distractions
  • Talking to a passenger
  • Talking to yourself

Today, things are much different. You can still do all of the above, but now you also can:

  • Listen to satellite radio
  • Listen to your MP3 player
  • Talk on your phone
  • Text on your phone/Surf the web (and risk your life)
  • Navigate via GPS

Photo by In Telematics Today

And that’s just the beginning. OnStar recently announced that its ninth-generation hardware will allow drivers to post statuses to Facebook and compose SMS messages “responsibly”–via voice, that is. And earlier this year, Fast Company called Ford “America’s most surprising consumer-electronics company,” with “technology [that] will turn its cars into rolling, talking, socially networked, cloud-connected supermachines.”

These are huge upgrades over the current driving experience–upgrades that will increase turn our cars into a media space not unlike our homes and offices. And it also begs the question, does commercial radio  stand any chance of remaining relevant in this environment?

This entry was posted in media, mobile, radio, Uncategorized. Bookmark the permalink.

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