Monthly Archives: October 2010

The Friday Fail: all of humankind

This is just silly. As the Huffington Post notes, if you’re looking for anomalies, you might want to start with the “horse painted to look like a zebra” in the foreground. Slap yourself, human beings. Now get back to work.

Posted in Uncategorized | 1 Comment

LinkedIn enhances “Who’s Viewed My Profile”

For a long time, LinkedIn’s “Who’s Viewed my Profile” feature was somewhat of a tease. After clicking on a home page link that looked like this… You’d see a page that looked like this… Sometimes it was enough information to … Continue reading

Posted in Uncategorized | Leave a comment

3M and SlideShare want your best presentation…and your worst presentation horror stories

Have a presentation you’re particularly proud of? Or, do have an especially embarrassing presentation story? Either way, 3M and SlideShare want to hear from you. And if yours is among the best of the best, or the worst of the … Continue reading

Posted in Uncategorized | Leave a comment

Measuring social media success: once again, quality beats quantity

Yesterday, I said “[m]easuring social media success by sheer number of ‘likes’/’friends’/’followers’ is dangerous and often misleading.” Why do I believe this? And what units of measurement do I recommend instead? Let’s start with the problems that occur when you … Continue reading

Posted in Uncategorized | 1 Comment

The perils of using freebies to build your community

In a recent study by Exact Target, consumers were asked to cite their motivation for “liking” a company/brand. The top answer? “To receive discounts and promotions,” the answer given by 40% of respondents. And the third most frequent answer was … Continue reading

Posted in Uncategorized | 1 Comment

The Friday Fail: keep mindset in mind on LinkedIn

The opportunity to synch tweets and LinkedIn status updates can be a good thing if you’re judicious about when you use it. If not, you might just end up oversharing with your professional network, as this example shows: Remember, LinkedIn … Continue reading

Posted in Uncategorized | 1 Comment

My personal social media strategy

With all the social media tools available to us today, it’s important to know what you’re trying to accomplish, and what tools you’ll use to help you reach your goals. That’s why I’ve developed a simple personal social media strategy … Continue reading

Posted in Uncategorized | Leave a comment