Last week, before I spoke at the National Council for Marketing & Public Relations District 3 Conference in Indianapolis, I had the chance to hear Andy Goodman present “Storytelling as Best Practice.” Andy’s presentation was an inspiration, and I learned a ton (including this: Andy Goodman is a hard act to follow). A few of the best takeaways:
– Your presentation slides are an opportunity to tell a story. A photo can make an emotional connection. Bullet points, charts and graphs can’t. (I try to practice this, but Andy’s presentation made me want to put even less on my slides.)
– Fewer numbers. More stories.
– Every plot needs a barrier to create interest. You can still keep your audience engaged even if they know how the story ends–as long as you keep them wondering “what happens next.”
– Video almost always does a better job of storytelling than text. This is a great example (click on the image to watch :30 video):
What’s your organization’s story? How can you tell it more completely using these best practices?