Keeping up with the latest social media news can be a challenge, even for the most frenetic multi-tasker or voracious reader. There’s no way you can read everything, but how do you get to the good stuff more efficiently?
These are a few strategies I use to stay on top of things:
1. Connect with others who regularly share what they’re reading. I don’t spend a lot of time on Twitter, but when I do it’s usually an exercise in listening to what a consistently reliable few sources, including the following, are sharing:
Jay Baer (@jaybaer)
Chris Brogan (@chrisbrogan)
Erik Deckers (@edeckers)
Kevin Erb (@kevinerb)
Jason Falls (@JasonFalls)
Kyle Lacy (@kyleplacy)
Pew Research Center (@pewresearch)
Eve Mayer Orsburn (@LinkedInQueen)
Kevin Mullett (@kmullett)
There are dozens of others worth following, but these sources’ links are almost always click-through-worthy.
2. Use Delicious to discover what others find valuable. Delicious is a great tool. You can collect all your bookmarks/favorites in one places (accessible regardless of what browser or computer you’re on), and share them with others. It also allows you to see what others are saving, which is a good measurement of content’s value. Furthermore, Delicious users tend to be techie/communication/design types, so fluff is at a minimum. Just go to Delicious.com and click on “Fresh Bookmarks” and or “Hotlist” to see what’s being bookmarked right now.
3. Subscribe to the SmartBrief on Social Media. Getting the SmartBrief is a no brainer. It’s a daily dose of the late social media news delivered to your inbox at no cost. Click here to subscribe.
Those are a few of the ways I stay on top of social media news. What do you recommend?