A crowd draws a crowd

If you’re getting the message out about a venue designed to attract people–a restaurant, a bowling alley, a fitness center, etc.–here’s something to keep in mind: a crowd draws a crowd. Show me pictures of a full house, and I’ll think it’s worth my attention. Show me your facility with no one in it, and I very well may not. So if you’re wondering if it’s worth the effort to include people in your photo or video shoot, the answer is almost always yes.

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