Last Thursday, I gave a presentation to the Whitley County Domino Effect Networking Group called “The Net Impression.” It was the second of two presentations about networking: the first, which took place in January, focused on networking fundamentals; this one was about using social media to grow your network. A few highlights:
- Get it right in the real world first. Social media doesn’t change reality–it merely amplifies it. That’s why it’s vital that you must polish your real world networking skills if you expect to get any benefit from your social media-based networking efforts. If you’re great at connecting with others in the real world, social media will make you even better. If you’re not, social media won’t be of much value to you or your network.
- Be the best version of yourself. Networking via social media requires a best foot forward approach. You wouldn’t go to a business meeting in your pajamas. Likewise, don’t take too casual an approach if you want to make an impression on your professional contacts.
- Carve out a niche. If you know anything about football, you know the name “Devin Hester” is synonymous with “kick returns.” Hester does a lot of things, but he’s known first as an excellent special teams guy. If you want to be known for something, you need to tell a consistent story about yourself. Everything you do online should come back to that point of focus.
- You DO have the time. What you get out of social media is contingent upon the effort you put into it, so you’ll need to invest some time to make it work. Don’t think you have the time? Read this.
I’d like to thank Zeb Johnston for recommending me to the group, Steve Beck for inviting me to speak, and everyone who attended for their time and their questions. And if you’re looking for a speaker for your group or event, I’d love to help. Just click on the contact link at right, or submit a comment below.