Monthly Archives: April 2011

IPFW Applied Leadership Series kicks off May 16

UPDATE: This has event has been POSTPONED. More information to follow once I have it from IPFW. I’m very proud to be part of IPFW’s new Applied Leadership Series, which runs from May 16 – 20 TBD.  As the website states: … Continue reading

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Risk, your competitors and social media

Great question from the audience at yesterday’s Asher Agency social media seminar: Should I be concerned about my competitors accessing information about my customers on sites like LinkedIn? The answer is yes–but not so concerned as to avoid connecting with … Continue reading

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Calling all photographers: your help needed for my TEDx talk!

Last week I shared my goal of having all of my TEDx talk photos sourced through people I know, or people whom my connections know. Now I’m ready to share the list of photos I need…some are more abstract than … Continue reading

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Join me for “Social Media Tools & Strategies” on Wed., 4/27

On Wednesday, Asher Agency will partner with the Greater Fort Wayne Chamber of Commerce for a seminar entitled “Social Media Tools and Strategies: Proven Ways to Maximize ROI.” Our goal is to help participants understand how to choose the right … Continue reading

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Call for photographers – need your help for my TEDx talk

I’m very proud to have been chosen as one of the speakers at the May 14 Fort Wayne TEDx event. (If you’re unfamiliar with TED, here’s an overview.) My topic is “Accessibility: Fort Wayne’s Competitive Advantage.” My goal is to … Continue reading

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ResearchGate proves that niche doesn’t mean small–and social doesn’t mean superficial

I’m a big believer in the power of niche networks–communities built around specific industries, hobbies or interests, with an intense focus and depth that the megasites can’t match. If you’re not familiar with niche networks, you’re not alone: in all … Continue reading

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It takes two to build your personal brand online

If you want to use social media to build your personal brand, you probably need at least two tools: a content engine and a distribution engine. Your content engine–a blog or a YouTube channel, for example–is the place where you … Continue reading

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