It takes two to build your personal brand online

If you want to use social media to build your personal brand, you probably need at least two tools: a content engine and a distribution engine.

Your content engine–a blog or a YouTube channel, for example–is the place where you develop substantive evidence of your talent/expertise. It’s where you can truly serve as a resource to your audience by sharing content of value–content that’s ideally unique based on your voice or knowledge.

Your distribution engine–your LinkedIn status updates or Tweets, for example–promotes your content. It’s your mechanism for letting your contacts know you have something new to share, and for letting them share it with their audience.

Without a content engine, you’re limited in the degree to which you can be a resource to your audience. Without a distribution engine, your content is much less likely to be discovered. If you want to make the most of social media, you need both–a minimum of two tools. Does that take time? Yes. Is it worthwhile? Yes–and here’s why.

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One Response to It takes two to build your personal brand online

  1. Andy Welfle says:

    Sound advice. And I often find that different distribution channels will do well with different kind of posts. On my personal blog, for example, and am writing about myself (which I hate to do, usually, but I use it for updates about life changes), Facebook will garner the most hits, while if I’m doing something hobby or professionally related, Twitter outperforms Facebook. No word yet on LinkedIN, since I’m just starting to utilize it consistently.

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