Monthly Archives: May 2011

More about dogs and social media

On Wednesday, shortly after writing this post, I was contacted by blogger/dog owner Lauren Huston. Lauren offered to interview me to discuss in more detail the premise that “social media is like having a dog.” Here’s her post, which includes my … Continue reading

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Marketing shouldn’t write your company’s employee use social media policy–here’s why

In most organizations, social media tends to be “owned” by the marketing/communication department–and rightfully so. Since most social media strategies are targeted toward an external audience, it makes sense that they be integrated with the organization’s larger marketing/communication strategy. Still, there’s one aspect … Continue reading

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“Social media is like having a dog”

In this month’s Fast Company, there was a brief profile of Carol Kruse, ESPN’s senior VP of marketing that included this passage: “Marketers like puppies,” Kruse says of those who delight in new campaigns, then drop them. But social media is like … Continue reading

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How to stop Twitter from automatically posting to LinkedIn

Last week, after my post/rant about why automatically feeding from Twitter to LinkedIn is a bad idea, a few people asked me how you disconnect the two. Here you go: 1. Log in to LinkedIn 2. In the upper-right-hand-corner, hover the mouse … Continue reading

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Why I don’t refer to myself as a “social media expert”

I’ve always cringed at the term “social media expert.” I’m even reluctant to include “social media strategy” among my specialties, but in a blog post last August, I explained why I do: [T]oday, if you want to be seen as … Continue reading

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Three opportunities to learn more about LinkedIn

Yesterday was a big day for LinkedIn, going public with a successful IPO*. If you’re wondering what all the excitement’s about, consider this: LinkedIn is one of the fastest-growing social networks, and its users are the most affulent of those on … Continue reading

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One example of why automatically feeding from Twitter to LinkedIn is a bad idea

I’m on a mission to stop people from automatically feeding all their Tweets to LinkedIn. It’s as much a rant as a mission, as my comments sometimes indicate: Why do I think this is such a bad idea? My reasons are … Continue reading

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