Monthly Archives: June 2011

How social media is like printer toner

On Monday, I was in a meeting with Steve Cebalt, a consultant who specializes in helping nonprofit communicators tell their stories. During our conversation, Steve presented an analogy I think is worth keeping in mind when thinking about the ROI of social media. “It’s … Continue reading

Posted in Uncategorized | 2 Comments

Upcoming Facebook redesign aims to improve ad performance (it won’t)

Back in February, I posted about what’s behind the dismal click-through rates for Facebook ads. Here’s the gist of what I said: Yesterday, a Mashable story entitled “Facebook Ads Perform Half as Well as Regular Banner Ads” reinforced my belief that advertising … Continue reading

Posted in Uncategorized | 1 Comment

Facebook isn’t compulsory–especially for B2B companies

A lot of the time I spend on social media consulting involves recommending what businesses NOT do. One example: it sometimes seems like there are individuals who don’t consider Facebook optional. The thinking seems to be, “well, there are 750 … Continue reading

Posted in Uncategorized | 2 Comments

“If you had the chance to do a TED talk, what would it be about?”

Last week I posted about TEDx and Seth Godin’s Poke the Box, so I figure I may as well tie the two together. In his book, Godin says this about the TEDx concept: If you had the chance to do … Continue reading

Posted in Uncategorized | 17 Comments

How I prepared for my TEDx Fort Wayne talk

I’ve received a lot of great feedback on my TEDx Fort Wayne talk, “Accessibility: Fort Wayne’s Competitive Advantage”. It seems to have struck a nerve, and hearing that has been very rewarding. I put a lot of work and thought into it, … Continue reading

Posted in Uncategorized | 3 Comments

How to ensure the most important thing on your to-do list gets done on time

Start. Now. Get off Twitter. Log off Facebook. Stop reading this blog. Go get it done.* *As much a reminder to myself as anyone else, just in case you’re wondering.

Posted in Uncategorized | 2 Comments

If a post falls on to a Facebook wall, does it make a sound?

Yesterday, there was a very interesting piece on All Facebook about fan consumption of wall posts. The piece recapped a study from a Facebook analytics tool called PageLever which showed “that fan page owners are grossly overestimating how many people … Continue reading

Posted in Uncategorized | Leave a comment