This weekend I read a fascinating article entitled “Weaving A New Web” from the March issue of Discover. The whole article is worth a read, but one quote struck me as especially noteworthy. Here’s what Paul Connolly of Cisco has to say about the web of the very-near future:
Our stake in the ground is that global Internet traffic will quadruple by 2014, and we believe 90 percent of consumer traffic will be video-based.
As astounding as the fourfold increase in traffic is, the “90 percent” comment stopped me in my tracks. I’ve long believed that people would much rather watch a well done 90-second video than read a 500-word blog post, but right now the web runs on text more than anything else. It’s hard to imagine such a dramatic shift, but if we’ve learned anything about the Internet in recent years, it’s that dramatic shifts are more the rule than the exception.
What’s your opinion on Connolly’s quote? Do you believe it’s overstated, or on the mark–and why?