What collaboration looks like on Twitter

Tomorrow, I’ll be making a presentation at Cancer Services of Northeast Indiana*. While I’ll be speaking about LinkedIn, there’s an interesting subtext: the event might have never happened if not for Twitter. Here’s how it came about:

On April 27, I was part of an Asher Agency seminar at the Greater Fort Wayne Chamber of Commerce. The Chamber’s Jon Swerens got things rolling by Tweeting before the seminar. Then, when I was discussing LinkedIn, Asher’s Lauren Zuber jumped in:

Shortly thereafter, others joined in the conversation as part of the backchannel that was going on while I presented. I didn’t realize it was happening at the time.

After the seminar, I thanked Amber, Joe, Kristin and Lauren for their comments:

And then an idea–would anyone want to get together to talk a little more about LinkedIn?

The group was receptive, and then something cool happened: Jennifer (@23skidooooo) asked if she could participate:

Which led to another idea: why not open it up to others?

And why not ask for a nominal admission fee, with the proceeds to benefit the organization Amber works for, Cancer Services of Northeast Indiana?

Jennifer said yes…

So Amber and I started to talk details via direct message…

And then something else really cool happened: Kevin Mullett offered to present another topic to benefit Cancer Services:

And the next day, less than 24 hours after it was first proposed, Cancer Services was Tweeting the details:

I think this example shows the true power of Twitter: a group of people with a similar interest quickly creating something out of nothing. Everyone had a role:

  • Jon got it started. The first Tweet sets the table for others to join in.
  • Lauren mentioned her need to do more with LinkedIn.
  • Joe, Amber and Kirstin, all of whom I trust, revealed the opportunity for a conversation about LinkedIn.
  • Jennifer showed that the interest may be broader than just a few people.
  • Kevin proposed that it didn’t have to be a one-time thing.
  • Cancer Services presented an outlet and made it all come together.

All of this goes to show that while you can certainly waste a lot of time on Twitter, you can be pretty productive, too. All it takes is some good connections and the desire to listen and engage.

*There are still a couple of seats left–you can register here. And you can also sign up for Kevin Mullett’s July 12 presentation here.
This entry was posted in Collaboration, communication, LinkedIn, Twitter. Bookmark the permalink.

4 Responses to What collaboration looks like on Twitter

  1. Awesome post Anthony! Looking forward to seeing you tomorrow.

  2. donkincaid says:

    Thanks for showing how Twitter can be a medium for action!

  3. Lacey Anderson says:

    This is amazing to see it happen in screen shots! I want to attend the next one!!!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s