It’s better to give than to receive: the value of recommending others on LinkedIn

Part 6 of 6

You may have noticed that there’s one thing I didn’t cover in this week’s series on LinkedIn recommendations: how to get them. I omitted that because I believe it’s really simple. There are three keys to ensuring you get all the LinkedIn recommendations you deserve.

First, do great work. There are no shortcuts: if you want to be recognized for your excellence, be excellent.

Second, ask for them. You contacts are likely great people, but they’re also likely very busy. They may need a nudge to give you the credit your deserve.

The third key to success deserves a little more discussion, and it’s the topic I’ve chosen to end this series with. One of the best ways to get more LinkedIn recommendations is to give them. To understand why, consider this quote from Seth Godin:

The networking that matters is helping people achieve their goals, so that over time, they’ll do the same for you.

If the whole point of LinkedIn is business networking, and the whole point of networking is to help other people reach their goals, than what’s more important than recommending those who deserve to be recommended?

It’s about more than reciprocity, though. Another quote, this one from Chris Brogan:

The service you perform by recommending others you’ve done work with goes well in both directions. It says something about that person, and it says something about you for taking the time to participate and recommend.

So, in the end, it may in fact be better to give than to receive. In addition to being the right thing to do, it reflects well not just on the recipient, but on you, too.

One last thing I’d like to say before closing this series. Go make at least one LinkedIn recommendation right now. Not later. Now. There’s likely someone who deserves it, and you deserve the satisfaction of knowing you’ve helped someone. Thanks for reading.

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