This morning I was honored to present to the Greater Fort Wayne Chamber of Commerce’s CEO Round Table group. My presentation, “The Who? What? When? Where? & Why? of Social Media: A CEO’s Guide,” focused on what business leaders need to know in order to guide the organization toward the effective use of social media. In short, the CEO’s role is to understand how social media is changing the audience’s expectations, hire carefully, provide the team with unwavering support and then get out of the way–but it’s obviously a little more complicated than that. I believe the CEO also should play devil’s advocate in the organization, asking probing questions to ensure that social media is driving real-world results and not being used as a substitute for real work.
One thing’s certain: social media has implications for every business, so CEOs need to consider it just as carefully as other aspects of their business. While they may not necessarily need to know how it all works, it’s critical that they understand the business case for social media and the very real opportunities and challenges it presents.
One additional note: it’s impossible to cover everything in a one hour presentation, so I also shared a year’s worth of my Greater Fort Wayne Business Weekly columns with the group for some additional perspective. You can access those columns as a single PDF by clicking here.