Monthly Archives: August 2011

Learn more about LinkedIn – Join me at IPFW in Sept.

In September, IPFW will offer my LinkedIn class twice: once in the afternoon, and once in the evening. This is a comprehensive look at LinkedIn’s features, along with ample time for questions and answers. Here’s what others have said about … Continue reading

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This month’s Greater Fort Wayne Business Weekly column: Doing the math on Google Plus

Doing the math on Google Plus In June, Google launched its latest foray into social media: Google Plus. Within just one month — and despite being open only to those with an invitation — Google Plus had attracted more than … Continue reading

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The secret to Starbucks’ success on Facebook

Even a non-coffee drinker like me has to admit that Starbucks is an indisputable social media success. Here’s just one example: with more than 24 million likes–a population larger than all but two U.S. states, by the way–the coffee chain consistently ranks … Continue reading

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Don’t overestimate your audience’s interest in your brand

Yesterday, I referred to a post by Jay Baer entitled “Is Technology Ruining Online Community.” My focus was on the skills that employers need to look for when building a social media team, but there was a subtext in Jay’s post … Continue reading

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Staffing your social media team: the two critical skills you need to look for

Earlier today, Jay Baer published a post about the “overlooked success quotient” in building a social media community:  [T]he way to win the game for business isn’t through apps and case studies and metaphor and magic. It’s with social media … Continue reading

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The Social Media Soundtrack: Side Two

Here’s the second side of The Social Media Soundtrack. For the first five tracks, check out yesterday’s post. 6. “Respect,” Aretha Franklin When you watch this performance of “Respect,” you can tell that Aretha Franklin was committed to giving the audience … Continue reading

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The Social Media Soundtrack: Side One

On Tuesday, I had the pleasure of presenting “The Social Media Soundtrack: 10 Great Songs That Remind Us What’s Most Important” as part of the Cancer Services Northeast Indiana Social Media Lunch series. My goal was to take a “back … Continue reading

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