Whenever I have the chance to speak with nonprofits about social media, I always share two recommendations:
- Don’t just tell people about your organization. Tell stories about your organization.
- Whenever possible, tell those stories via video
From here on out, though, I’ll add a third recommendation that fits in pretty well with the other two: apply for the YouTube Nonprofit Program. It provides the opportunity for nonprofits to brand their channels and solicit donations directly through YouTube. Here’s a quick overview:
I’m curious to hear from my friends in the nonprofit world: have you heard of this program? Has anyone applied? Is anyone using it? Share your thoughts in the comments.