Here’s the second side of The Social Media Soundtrack. For the first five tracks, check out yesterday’s post.
6. “Respect,” Aretha Franklin
When you watch this performance of “Respect,” you can tell that Aretha Franklin was committed to giving the audience their money’s worth. Instead of just going through the motions, she works hard to deliver a unique performance. When you’re looking to connect with others via social media, you need to make a similar commitment. Respect the audience, and there’s a much better chance that they’ll respect you.
7. “It’s Your Thing,” The Isley Brothers
It’s a little know fact that Aretha Franklin wasn’t the first to perform “Respect.” It originated with Otis Redding, who sang it from a man’s point of view. What has made the song Aretha’s, however, is that instead of being content to mimic Redding’s take, she put her own spin on it. That’s where The Isley Brothers’ “It’s Your Thing’ comes in. When making decisions about which social media sites you should pay attention to, don’t listen to all the voices whispering in your ear about how you “have to” be on Twitter, Facebook, LinkedIn, or any other site. Decide which tools work best for you based on your unique goals, audience and resources. And when you’re contributing something to a social media conversation, it’s not enough just to share what others have said. Put it in context. Provide some commentary. Do your own thing.
8. “Start Me Up,” The Rolling Stones
That’s not to say, however, that there aren’t some best practices worth following. Consistency, for example, is key to your success. And who better to remind us of the power of consistency than The Rolling Stones? For nearly 50 years, they’re gotten the engine started every day, through good times and bad times. Your social media efforts need the same level of sustained effort. After you start it up, you can’t stop.
9. “It’s The End Of The World As We Know It (And I Feel Fine),” R.E.M.
If all of this seems like a lot of work, well…it is. But there really is no alternative. It’s impossible for us to turn back time to a day when our audience didn’t rely on social media to communicate with us, or a time when constantly changing rules, tools and tactics were an anomaly. The only option we have is to either roll with the changes or resist them. In acknowledging that it’s the end of the world as we know it, that is, we have a choice to feel fine, or feel not so fine. It’s really up to each of us. We don’t need to know what’s going to change. We just need to accept that it will, and be ready when the changes come.
10. “Get Outside,” Robert Palmer
I mentioned this one last week, but it’s worth repeating: social media should enhance your life, not be your life. While it may help you succeed professionally or reconnect personally, it’s no substitute for reality. So use your time on social media sites wisely and efficiently, in line with the goals you’ve established for yourself. Then, accept that there will always be another link to click, whether or not you stayed glue to the screen. Every now and then, be sure to log off. Disconnect. Get outside.
Now I’d like to hear from you. What song would you add to The Social Media Soundtrack? What lessons can we learn from the lyrics? Add your thoughts to the comments.