The secret to Starbucks’ success on Facebook

Even a non-coffee drinker like me has to admit that Starbucks is an indisputable social media success. Here’s just one example: with more than 24 million likes–a population larger than all but two U.S. states, by the way–the coffee chain consistently ranks among the top brands on Facebook.

Starbucks is often cited as a case study when businesses are looking to use social media more effectively. And for a good reason: they certainly do a lot of things well. However, if you’re looking for the secret to Starbucks’ success on Facebook, the one thing that sets them apart, the truth is that there is no secret. Starbucks has 24 million likes because:

1. Starbucks has millions of customers, and
2. Starbucks serves a product that people love

It’s not quite that simple–they obviously execute their strategies quite well. However, it’s important to remember that social media is nothing more than an amplifier. The quickest route to social media success is actual success. There are no shortcuts, tips or tricks. Focus on getting it right in the real world, and it will be much more likely that you’ll get it right on Facebook (or anywhere else in the social sphere).

P.S. Here’s one of my favorite headlines from The Onion
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2 Responses to The secret to Starbucks’ success on Facebook

  1. Great, simple explanation. Refreshing that you didn’t try to say it any other way.

  2. Andy Welfle says:

    This is my favorite Starbucks Onion article. They came out with it right after they closed for a day to re-train:,416/

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