I’ve had the opportunity to present “Doing the Math on Google Plus: An Overview” twice in the past two weeks. My goal isn’t necessarily to endorse Google Plus or to contend that it’s “better” than other social media tools. I do, however, think it’s very much for real, and very much here to stay. Why?
- First, Google has deeeeeeeeeeeeeeeeeeeeeeeeeeeep pockets. Unlike LinkedIn, Facebook or Twitter, Google is not a one-trick-pony company. They can afford to be patient with Google Plus because they’re not dependent upon it as a primary source of revenue or a venture-capital payday. In fact, Google’s Vic Gundotra has called Google Plus a ” bet-the-company project.” Anyone want to bet against Google?
- Second, and even more importantly, Google Plus is integrated with some of the websites we use most often, like search (Google.com), email (Gmail) and video (YouTube). As Gundotra has said, Google Plus is “an extension of Google itself.” As a result, the black taskbar that follows you every time you visit a Google-owned site ensures that you take Google Plus with you wherever you go. That makes Google Plus very sticky, and that makes for a seamless transition from any Google product to Google Plus.
The bottom line is that while it’s too soon to ditch your existing social media strategy in favor of Google Plus, it’s definitely worth your time and attention. And eventually, it will probably be worth more of your time and attention at the expense of social media tools you’re currently using. Keep an eye on Google Plus, and let me know if you have any questions (or need an invite). I’m keeping a close eye on this one, and I encourage you to do the same, too.