Monthly Archives: October 2011

The most powerful feature on LinkedIn

Last week, I posted that the one thing that LinkedIn does best is provide a platform for enhancing your existing relationships. My premise was that everything else on LinkedIn is secondary, and that its true power is giving you more frequent contact with … Continue reading

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“What’s LinkedIn good for?”

One of my LinkedIn connections made a request this week: “I think it would be helpful if you would post the top 5 things that LinkedIn is used for.” This came just days after another connection said this (to someone … Continue reading

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Repurpose your LinkedIn recommendations

Getting a LinkedIn recommendation is a great thing. After all, it’s not every day that someone goes out of his or her way to compliment your work, and there’s no better evidence of your capabilities than what others have to … Continue reading

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Social is no longer special

There was a time when you could differentiate yourself just being present in the social sphere. Simply being there and being willing to connect was enough. That’s no longer the case, though. Social is no longer special because your customers … Continue reading

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Why do we sometimes hate Facebook? This Toyota spot sums it up pretty well.

One of the sure signs of success is that you start to get criticized. And one of the sure signs that such criticism is widely held is that it comes in the form of a TV spot. Facebook is the … Continue reading

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This month’s Greater Fort Wayne Business Weekly column: Circle around to learn more about using Google Plus

Every month, I write a column about social media for the Greater Fort Wayne Business Weekly. This month, I focused on how to get started with Google Plus. Circle around to learn more about using Google Plus  Last month, I shared … Continue reading

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A step in the wrong direction for LinkedIn?

Last week, LinkedIn announced that companies would be able to publish status updates, just like the ones published by individual users. Many LinkedIn users have hailed this as a welcome improvement, but I’m convinced it’s a step in the wrong … Continue reading

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