Why do we sometimes hate Facebook? This Toyota spot sums it up pretty well.

One of the sure signs of success is that you start to get criticized. And one of the sure signs that such criticism is widely held is that it comes in the form of a TV spot.

Facebook is the target of this Toyota Venza ad, and the timing seems exactly right:

There are a few things going on here that are smack dab aligned with the zeitgeist:

  • The sound bite culture perpetuated by status updates (“I read an article…well I read the majority of an article online”)
  • The annoyance of the social media “recruiter” (“I was really aggressive with my parents about joining Facebook”)
  • The act of equating Facebook “friends” with happiness/social success/true friendship (“My parents are up to 19 friends now…I have 687 friends.)
  • The prevalence of stupid shit on Facebook (“What? That is not a real puppy! That’s too small to be a real puppy!’)

All in all, this spot works because it reflects our love/hate relationship with Facebook…even as we spend more and more time there.

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4 Responses to Why do we sometimes hate Facebook? This Toyota spot sums it up pretty well.

  1. Joe Wolfcale says:

    OMG Anthony…you hit the nail on the head! If those die hard FB fans would only realize that in the end, what do they really get out of studying other peoples lives. The answer is simple, they get nowhere fast. Start living life…sounds more intriguing to me!

  2. ***The prevalence of stupid shit on Facebook (“What? That is not a real puppy! That’s too small to be a real puppy!’)***

    Now that made me laugh

  3. Tammy Davis says:

    One of my favorite ads ever.

  4. Andy Welfle says:

    I have 687 friends. This is living.

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