One of the sure signs of success is that you start to get criticized. And one of the sure signs that such criticism is widely held is that it comes in the form of a TV spot.
Facebook is the target of this Toyota Venza ad, and the timing seems exactly right:
There are a few things going on here that are smack dab aligned with the zeitgeist:
- The sound bite culture perpetuated by status updates (“I read an article…well I read the majority of an article online”)
- The annoyance of the social media “recruiter” (“I was really aggressive with my parents about joining Facebook”)
- The act of equating Facebook “friends” with happiness/social success/true friendship (“My parents are up to 19 friends now…I have 687 friends.)
- The prevalence of stupid shit on Facebook (“What? That is not a real puppy! That’s too small to be a real puppy!’)
All in all, this spot works because it reflects our love/hate relationship with Facebook…even as we spend more and more time there.