Why we don’t admit to loving Facebook

"Hungry Hearts for Valentine - Bien pensé pour la St-Valentin" by m-c on Flickr

Facebook is the social media site we love to hate. It’s kind of like Wal-Mart: big, omnipresent, seemingly evil, but–if we’re honest with ourselves–pretty convenient.

If web traffic is to believed, we love Facebook. We give it more time and attention than any other social media site. But how many people do you know that admit to loving Facebook? Not many, I’d guess.

There’s a good reason for this: using Facebook is no longer unique. It hasn’t been for a long time. There’s nothing special about saying you’re a Facebook member, just like there’s nothing special about describing a trip to Wal-Mart. Everyone’s doing it, so it’s become pretty mundane.

This also explains our consequential, self-proclaimed love for other sites, like (pick yours) Twitter, LinkedIn, Google Plus, Tumblr, etc., etc., etc. These choices appear to be unique and appear to have cache because not everyone’s doing it. They still seem special.

So, what’s the upshot of all of this?

  • Don’t judge Facebook by what you think, or what others say, alone. Look at the numbers before you question its true “popularity.”
  • Some of your loyalty to the site you love, the one you feel like you have ownership in, is probably a result of its lack of popularity, at least as compared to Facebook. If it became more popular with everyone, it might become less popular with you.
  • Niche sites (those much, much smaller than even the likes of Twitter, LinkedIn, Google Plus, Tumblr, etc.) will usually have more a passionate user base than the big boys, but that shouldn’t be mistaken for growth potential.
  • What we say we think and what we really believe are, as you probably already know, two very different things.

What’s your opinion? Do you admit to loving Facebook, or do you revel in saying you hate it?

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2 Responses to Why we don’t admit to loving Facebook

  1. Nancy McCammon-Hansen says:

    Well, as I said on LinkedIn, Facebook is a joy for anyone who markets for a non-profit. It’s fast, photos are easy to push out, and the price is right. Check out the History Center’s Facebook page and you’ll see what I mean.

  2. Tammy Davis says:

    I love Facebook as a hub for personal connections. I admit it.
    As a business tool? It’s a point of entry for only (a very,very small) part of our audience. Gotta keep that in perspective.

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