Some companies pride themselves on being able to accommodate customers of all kinds. “No job too big or too small,” they say, seemingly not wanting to scare any customers away or make it seem like they can’t handle big projects.
The truth is, though, most businesses are not good at both “big” and “small.” They may be good at one and mediocre at the other–or mediocre at both–but, by saying yes to everything, they lose the chance to focus on what they do best.
Just once I’d like to hear someone say, “no job is too big for us, but most jobs are too small,” or vice versa. Better yet, “No job is too big for us, but we’re just not built for jobs that are too small. Here are some great companies that may be the right size for you.”
The problem is that we’re afraid of losing business by being honest about our capabilities. In actuality, however, the easiest way to lose customers is by trying to be all things to all people.