I’m pretty easy to please when it comes to this blog. I like whatever the readers like. That’s why I enjoyed recapping this year’s top 10 posts on Content this week. It was great to see what resonated–and what didn’t. Still, there are a few posts I thought were worthy of mention even though they didn’t quite make the list:
- “Don’t confuse advertising and social media” drew an analogy that was pretty unflattering to the former:
[A]dvertising on Facebook and expecting to reap the same rewards as you’d get from a social media strategy is a little like hiring a prostitute and expecting to find a love that will last forever. The former requires money but very little time; the latter can be done with no money but requires a lot of time. The former doesn’t require an eager partner; the latter absolutely does. The former does not require a long-term commitment, but the latter can’t work without a sustained, mutual effort.
- “If you hate your job, quit” offered some unsolicited advice to those who are unfulfilled in their professional lives:
If this sounds familiar, start looking for something new. NOW. If you believe in yourself and your abilities, you can do better than a job that sucks, and sucks the life out of you. It might be hard for a while, but it’s hard now anyway. Move forward instead of staying put.
- And finally, a post that goes back to the very thing that got my started in marketing–and blogging: “The slippery slope from texting to email: why writing well matters“
[I]f typos, abbreviated text-speak and bad grammar persist in your writing, you’re asking the reader to do too much work. In order to decipher your messages, the reader would have to translate what’s on the page or screen into what he or she thinks you mean. In most cases, though, the reader isn’t going to take the time to do so. After all, with all the messages competing for our attention, why would a reader do your work for you when there’s so much well-written content out there waiting to be consumed?
So there you have it: the posts that made Content worthwhile for me in 2011. And if you read this blog this year, you made it worthwhile, too. Thanks for taking the time to visit, and let me know if there’s anything you’d like to read about in 2012.
Happy New Year!