Monthly Archives: January 2012

My column from this morning’s Inside Indiana Business “Inside Edge”: “Five tips to position your event’s speaker for success”

Five tips to position your event’s speaker for success For the Inside Indiana Business “Inside Edge” Newsletter Make no mistake about it: the quality of a speaker’s performance at your event will primarily be his or her own responsibility. Good … Continue reading

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Why it’s important to personalize your LinkedIn connection requests

I received two LinkedIn connection requests yesterday. One was from someone I didn’t know who used the default LinkedIn connection request script (“I’d like to add you to my professional network on LinkedIn”). The other was also from someone I … Continue reading

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The most powerful character in the English language

What’s the most powerful key on your keyboard, the most powerful character in the English language? Without question, it’s the question mark. Let’s compare the question mark to the period. A period invites silence, because you’ve told the audience the conversation … Continue reading

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Recap of today’s webinar, “Graduate to LinkedIn”

Today, I conducted a webinar called “Graduate to LinkedIn” as part of the IPFW Mastodon Career Call series. Here’s a recap of some of the key points: LinkedIn is among the most underutilized tools available to professionals, and it seems … Continue reading

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LinkedIn helps college students transition into the workforce

I’ve had the opportunity to talk to several college groups about LinkedIn, and I’ll be doing so again tomorrow as part of this IPFW Mastodon Career Call webinar. For many of the students I meet, LinkedIn is a virtual unknown, … Continue reading

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My January Greater Fort Wayne Business Weekly column: outsourcing your social media efforts

My January Greater Fort Wayne Business Weekly column discusses the advantages of outsourcing your business’s social media efforts when you can’t adequately handle it in house. What are your thoughts on this sometimes controversial practice? Sometimes it’s better to hand … Continue reading

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The Leader’s Role in Marketing

I wrote this for the IPFW Corporate Advantage Newsletter, in preparation for my presentation at the IPFW Applied Leadership Series on March 16. Click here to learn more. The Leader’s Role in Marketing Whether or Not It’s in Your Job Description, Every … Continue reading

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