It’s great to spend time with people who know a lot about social media. You’ll undoubtedly learn some things you didn’t know–maybe even something that will make a real difference for you or your business.
You know what’s equally as important, though? Spending time with people who know very little about social media, or who think all the hype is a little silly. There’s no question that you may find yourself frustrated by their stubbornness, and you may leave the conversation thinking they’re missing out on something important. There’s an equally good chance, though, that you’ll leave with a healthy reality check.
The next time you have a chance to talk to someone about something like Klout, for example, don’t talk to the person who has figured out how to game the system and earn real-world rewards. Talk to someone who has no idea what Klout is. Explain to to him or her that it’s a scoring system designed to rank your respective influence. Tell him or her how much time and effort it would take to “earn” an appreciable difference in your score. Try to convince him or her that doing so is actually worth it, given the opportunity to be awarded discounts on stuff you had no interest in buying in the first place.
If you find yourself within even a few seconds of self-doubt, hold on to it with both hands. That will serve you much better in the long run than even the most nuanced nugget of social media “wisdom.”