Great find from the awesome and always observant Ashley Motia: “Would You Let Your Employer Tell You What Your LinkedIn Profile Should Say?” from The Consumerist. Here’s a summary of the story:
[O]ne Consumerist reader[‘s]…employer recently told all staffers to edit their LinkedIn profiles to reflect the business’ very specific branding message. [The email came] straight from the top of the company, instructing everyone to change their profiles on the professional networking site so that the text describes the business in the exact same, sales-lingo-filled way across all staffers’ pages.
I’m interested in hearing your opinions about this practice. Since LinkedIn could be considered a more relevant workplace tool than, for instance, Facebook, is it reasonable that an employer would ask employees to follow a given set of standards? Or do you believe that what you say on LinkedIn should be entirely the employee’s choice, even when he or she is using LinkedIn on company time and using it as a representative of his or her company? Share your thoughts in the comments.