Monthly Archives: June 2013

A big conversation about Big Data

On Tuesday, I had the opportunity to participate in a WBOI Midday Matters segment about Big Data. The podcast is available here, but I’ll summarize a few of the main areas relevant to marketing: Marketing research is nothing new, but … Continue reading

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Social media is just one tool, not the entire tool box – this month’s Greater Fort Wayne Business Weekly column

This month marks the end of my third year writing a monthly column about social media for Greater Fort Wayne Business Weekly. This one is a reminder that social media, while important, is just part of the marketing equation. Social media … Continue reading

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The great “curation” scam

I’ve come to hate the word “curation” as it applies to social media. The word elevates the act of sharing other people’s content to a level it doesn’t deserve. To be clear, I do see value in occasionally alerting your … Continue reading

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