Category Archives: Social Media

Vaynerchuk: “This is the calm before the social media storm”

Chris Sanderson, aka Tech Savvy Lender, pointed me toward this great Gary Vaynerchuk interview on MSNBC’s “Morning Joe.” The whole 8+ minutes is worth watching to understand why Vaynerchuk believes we’re in “the calm before the social media storm”–and what that means … Continue reading

Posted in Social Media | 3 Comments

My presentation at today’s NAIFA meeting

This morning, I had the opportunity to present to the Fort Wayne chapter of the National Association of Insurance and Financial Advisors. I focused on “3 Unassailable Social Media Truths”–three factors crucial to understanding how social media is changing our … Continue reading

Posted in blogs, communication, LinkedIn, niche, Social Media | Leave a comment

“[Don’t] hand your marketing keys over to Zuckerberg just yet”: social media as part of the marketing/communication continuum

Matt Owen’s Econsultancy post “Why social media needs to learn the marketing basics” is a spot-on look at how vital it is to integrate all of your marketing efforts. Owen begins by acknowledging that both “new” and “old” media are … Continue reading

Posted in Marketing, Social Media, Uncategorized | Leave a comment

LinkedIn’s role in prospecting

On Monday, in response to my post about a presentation I’m making in mid-Sept., Nick asked this question about LinkedIn: How much is too much with using LinkedIn to prospect? What are their limitations before they get grumpy with you … Continue reading

Posted in LinkedIn, Presentations, Social Media, social networking, Uncategorized | Leave a comment

What’s in a name?

This long overdue SmartBlog on Social Media post does a great job of telling all the social media “gurus,” “ninjas” and “rockstars” to get over themselves: [S]ocial-media marketing isn’t like other industries. It’s got something to prove…and that task becomes … Continue reading

Posted in communication, Marketing, Social Media, Uncategorized | 2 Comments

Why you may no longer need a website

For years, businesses have seen a website as a necessity, as fundamental as having electric power, phones, and a sign on the door. With the growing influence of social media, however, the role of the websites is changing–and as a … Continue reading

Posted in Facebook, Social Media, Websites | Leave a comment

The most interesting paragraph in Linchpin

In a post earlier this week, I mentioned Seth Godin’s Linchpin as one of the things that inspired me to get back to blogging. The book, in short, is about putting your “art”–the great work you’re uniquely qualified to do–before … Continue reading

Posted in books, godin, Social Media, Twitter | Tagged | 4 Comments