Category Archives: Uncategorized

TV’s past reveals a lot about social media’s likely future

In the 1970s, when I was a kid, the entire television universe consisted of six channels: ABC, CBS, NBC, PBS and two UHF channels that featured little more than sports and the occasional second-rate horror movie. Eventually, things changed. Cable … Continue reading

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My Oct. Greater Fort Wayne Business Weekly column – Ello is a warning to marketers

Ello is a warning to marketers Many of us in marketing face a serious dilemma – we appreciate advertising when it helps us reach our target audience, but we don’t always appreciate it when we’re the target audience. I see … Continue reading

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Why the ice bucket challenge works: my Sept. Greater Fort Wayne Business Weekly column

Why the ice bucket challenge works If you’ve visited Facebook, Instagram or Twitter lately, you’ve likely seen videos of your friends – and a few celebrities – dousing themselves with cold water, pledging to contribute to a cause and encouraging … Continue reading

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The four types of quality social media content: my July Greater Fort Wayne Business Weekly column

Every month, for the past four years, I’ve written a column about social media for Greater Fort Wayne Business Weekly. Here’s the latest. The four types of quality social media content Last month, I identified quality content as one of the … Continue reading

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To better engage people online, focus on creating quality content: My June Greater Fort Wayne Business Weekly column

My June Greater Fort Wayne Business Weekly column is about one of the most important elements of a social media strategy: quality content. To better engage people online, focus on creating quality content While our communication environment has changed dramatically over … Continue reading

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You can start a hashtag campaign, but you might not control it: this month’s Greater Fort Wayne Business Weekly column

You can start a hashtag campaign, but you might not control it How ubiquitous has the once-humble hashtag become? Look no further than the Mucinex “#BlameMucus” campaign. As unlikely a match as secretions and social media may seem, it’s becoming … Continue reading

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We Have a Long Way to go as Communicators: my column for the Inside Indiana Business Inside Edge Newsletter

I wrote this for the Inside Indiana Business Inside Edge Newsletter after a discussion with my class. As we talked about how far we’ve come as communicators, we all agreed that we still have a long way to go–and that will … Continue reading

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