I’d like to spend five minutes with anyone who’s put a QR code on a billboard and have them try to explain to me why they think it’s a good idea. (It’s not.) You see a lot of dumb things in the marketing world, and this is one of the dumbest.
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Content by Anthony Juliano 
I was just talking about that yesterday the idiotic ways that “new” media is being used in marketing by (sometimes) the old guard… Let’s put some more QR codes on our website!
A Forrest Gump quote comes to mind. .
Agreed. I’ve seen this board in several locations here and in Indianapolis. I don’t understand how it didn’t get stopped somewhere in the creative / approval process.
Anthony, today’s post gave me a good laugh! Can you imagine the size of the scanner for that code? On the flip side, they did just get some free press in the Anthony Juliano blog, so they must be doing something right! 😉
Sorta like how Catalyst Marketing had that QR code on their window on Washington Blvd. to hire a “web geek”. I wonder how many car accidents they caused?
This has been a frequent topic of (head-shaking, eye-rolling) conversation in my group. It makes no sense at all! Good call.
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